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GAP

Clean. Clever. All-American. The iconic San Francisco based label is a longtime client of Carl Byrd. In the 1990s, Carl co-created spots like “Khakis Swing,” which changed the face of modern fashion advertising. Later, while at Laird+Partners, his work on Gap included the Audrey Hepburn spot and “Gap (PRODUCT)RED.” Recently, CarlByrd&Co. teamed up to direct the creative thinking behind the Gap x GQ campaign “The Best New Menswear Designers In America.”

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Clean. Clever. All-American. The iconic San Francisco based label is a longtime client of Carl Byrd. In the 1990s, Carl co-created spots like “Khakis Swing,” which changed the face of modern fashion advertising. Later, while at Laird+Partners, his work on Gap included the Audrey Hepburn spot and “Gap (PRODUCT)RED.” Recently, CarlByrd&Co. teamed up to direct the creative thinking behind the Gap x GQ campaign “The Best New Menswear Designers In America.”

GAP x GQ Collection 2015 Campaign - Print

 

GAP x GQ Collection 2013 Campaign - Print

GAP x GQ Collection 2013 Campaign In-Store

 

GAP x GQ Collection 2015 Campaign - Print

GAP x GQ Collection 2012 Campaign – In-Store

 

Redefined Campaign – Print (US, Europe & Japan)*
*work created for other agencies before the formation of CarlByrd&Co.

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Redefined Campaign – Outdoor (US, Europe & Japan)*
*work created for other agencies before the formation of CarlByrd&Co.

 

Gap Khaki Campaign 2007*
*work created for other agencies before the formation of CarlByrd&Co.

Boyfriend Trouser 2007 – TV Commercial*

 

GAP (Project) Red Campaign 2008 - Print*
*work created for other agencies before the formation of CarlByrd&Co.

 

Gap Fall 2006 - Jeans Take Shape Campaign- Print*
*work created for other agencies before the formation of CarlByrd&Co.

Jeans Take Shape Campaign – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

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Jeans Take Shape Campaign – Outdoor*
*work created for other agencies before the formation of CarlByrd&Co.

 

Gap Fall 2006 - T-Shirt Shop Campaign
*work created for other agencies before the formation of CarlByrd&Co.

 

The Skinny Black Pant Campaign - Print*
*work created for other agencies before the formation of CarlByrd&Co.

The Skinny Black Pant Campaign – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

 

Everybody in Cords 1999 – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

Everybody in Vests 1999 – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

Everybody in Leather 1999 – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

 

Khaki Swing 1998– TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

Khaki Soul 1999 – TV Commercial*
*work created for other agencies before the formation of CarlByrd&Co.

Khaki A-Go-Go 1999 – TV Commerical*
*work created for other agencies before the formation of CarlByrd&Co.