Storied. American. Trailblazing. For more than 150 years, Macy’s has been our country’s department store of record. In close collaboration with Macy’s in-house broadcast team, CarlByrd&Co. creates and develops all of Macy’s promotional TV ads. Directed by Carl, these spots have helped Macy’s reinvigorate their “Magic of Macy’s” tagline and star icon, while at the same time changing the way the industry perceives the artistry of promotional TV.
Our Work: Promotional TV, TV Commercials, Directing, Concepting, Film Production